About GO

Underwriters and Analytics Veterans. That Combination Is the Product.

GO exists because B2B technology value claims are widely made but can be difficult for buyers to verify. We built the methodology—and assembled the team—to make those claims more defensible.

The Origin

GO was founded on a single observation: underwriting is the only professional discipline that is trained, incentivised, and commercially exposed to model future uncertainty accurately. Actuaries and underwriters do not produce projections. They produce probability distributions with defensible floors — and they put capital behind them.

The absence of that rigour in B2B technology ROI claims is not a gap in marketing. It is a gap in methodology. GO was built to close it.

The Founders

James Davies — Co-founder

Jack Prince — Co-founder

Tim Ross — Co-founder

Contact

Email: letsgo@valuewithgo.com